Introduction

BUSAADRI Global Privacy Notice

Last Updated: November 1st, 2025

We at BUSAADRI and Company, along with our subsidiaries and affiliates (collectively, the “BUSAADRI Group”), respect your concerns about privacy. References in this Global Privacy Notice to “we”, “us”, “our”, “BUSA” and “BUSAADRI” are references to the entity responsible for the processing of your personal information, which generally is the entity that obtains your personal information. This Global Privacy Notice describes the types of personal information we collect about our consumers, how we use the information, with whom we share it and the choices available to our consumers regarding our use of the information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices.

This Global Privacy Notice applies to the personal information we obtain via your transactions and interactions with BUSAADRI, including through your use of BUSAADRI websites, mobile applications, social media pages and other platforms that reference this Privacy Notice (“Online Channels”); your visits to our stores, including when you complete our customer information collection cards, and when you connect with us via telephone, at our events and through surveys (“Offline Channels”); through our text message marketing program (“Messaging Service”) and through our third-party sources, including advertising and social media networks (collectively, the “Channels”). This Global Privacy Notice does not govern the collection or use of the information you provide in connection with a BUSA credit card account where such offering is available. We notify our credit card account holders of our privacy practices annually, or as otherwise required by law. If you are a credit card account holder, you annually receive our Privacy Notice to BUSAADRI. Credit Card Account Holders by mail. The information you provide in connection with your BUSAADRI credit card account is managed solely pursuant to that notice.

Information we obtain

We collect personal information about you through various Channels as described above. The types of personal information we collect include:

• contact information (such as name, postal address, email address, and mobile or other telephone number);
• username and password;
• payment information (such as your payment card number, expiration date, authorization number or security code, delivery address, and billing address);
• customer service information (such as customer service inquiries, comments, and repair history);
• photographs, comments and other content you provide;
• information regarding your personal or professional interests, date of birth, marital status, demographics, and experiences with our products and contact preferences;
• purchase and transaction information;
• when you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages;
• contact information if you contact us with questions about the Messaging Service or for customer service;
• if you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, we will collect basic contact information and any other information you choose to provide in connection with these activities;
• contact information you provide about friends or other people you would like us to contact;
• location data (such as data derived from your IP address, country and/or zip code) and the precise geolocation of your mobile device where we have provided notice and choice, as appropriate;
• Information you provide to us through the automated virtual assistant and live chat features on our Online Channels;
• recordings of calls and information you provide to us through BUSAADRI’s Contact Center;
• clickstream data and other information about your online activities (such as information about your devices, browsing actions, actions you take on our Online Channels and usage patterns), including across the Online Channels and third-party websites, that we obtain through the use of cookies, web beacons and similar technologies;
• information we may obtain from our third-party service providers; and
• other personal information we obtain through our Channels.

In addition, marketing, data analytics and social media databases provide us with access to information such as public data, mailing address, gender, age, household income and other demographic data.

Collection with cookies and other technologies

We use cookies, web beacons (including pixels and tags), web server logs and other technologies that collect certain information about you by automated means through our Online Channels, including when you visit our websites, interact with our emails, use our apps, or interact with BUSAADRI-related ads, content, tools, widgets or plug-ins.

The providers of third-party apps, tools, widgets and plug-ins on our Online Channels, such as Facebook “Like” buttons, also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers. To the extent permitted by applicable law, BUSAADRI is not responsible for these providers’ information practices.

How do we use the information we obtain?

We use the personal information we obtain as described in this policy and rely on a number of legal bases to do so as described further below, including:

• performance of a contract with you;
• our legitimate business interests;
• compliance with a legal obligation, a court order, or to exercise or defend legal claims; or
• your consent to the processing, which you can revoke at any time.

We use the information we obtain to perform a contract with you or to take steps at your request prior to entering into a contract, including to:

•  transact with you and provide various products and services to you;
• process and fulfill orders in connection with our products and services and keep you informed about the status of your order;
• provide customer support (including repairs other services);
• create and manage your account with BUSAADRI.

We use the information we obtain on the basis of our legitimate interests, which we can describe further upon request, including to:

• operate, evaluate and improve our business (including developing new products and services; enhancing and improving our services; managing our communications; analyzing our products and customer base; performing data analytics; and performing accounting, auditing and other internal functions);
• provide customer support services through the automated virtual assistant and live chat features on our Online Channels and maintain transcripts of chat communications;
• provide customer support services through BUSAADRI’s Contact Center and maintain recordings of the calls for quality control, training purposes and dispute resolution purposes;
• deliver, analyze, maintain and support the Messaging Service, and to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service;
• reduce credit risk and manage collections;
• verify your identity;
• send you promotional materials and other communications (including thank you notes, special occasion reminders and other communications from sales professionals with whom you’ve engaged);
• communicate with you via email, postal mail, phone and other means about, and to administer your participation in, special events, contests, sweepstakes, programs, offers, surveys and market research;
• protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities;
• comply with and enforce relevant industry standards, contractual obligations and our policies; and
• respond to your inquiries.

In addition, we process your personal information to comply with and enforce applicable legal requirements to which we are subject and for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

We also use the information in other ways for which we provide specific notice at the time of collection and obtain your consent to the extent required by applicable law.

At times we aggregate or pseudonymize data to help us better understand our consumers, for example to measure our sales performance and identify audience segments. We also use this data to improve our products, train and fine tune algorithms and data analytics models.

Information we share

We do not disclose personal information we collect about you, except as described in this Global Privacy Notice. We share, transfer and/or disclose personal information with service providers who perform services on our behalf based on our instructions, including but not limited to any services through the Channels. We do not authorise these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with applicable law and legal requirements. Examples of these service providers include entities that process credit card payments, manage and reduce our credit risk, verify information, fulfill orders, provide customer support (including through online automated and live chat features), and provide web hosting, analytics, session replay, and marketing services, and fraud prevention service providers. We also share your personal information within the BUSAADRI Group worldwide for the purposes described in this Global Privacy Notice

In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials and/or agents of government officials, (iii) to enforce a contract with us; (iv) to protect our rights, privacy, safety, or property, and/or that of the BUSAADRI Group, you, or others; and (v) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We also reserve the right to transfer personal information we have about you in the event we sell or transfer (or contemplate the sale or transfer of) all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganisation, divestiture, dissolution or liquidation).

From time to time, we may share aggregate or de-identified information about you, including but not limited to your use of any of the Channels, with any third party, including advertisers, promotional partners, and sponsors.

Your Rights and Choices

We offer you certain choices in connection with the personal information we collect about you, such as how we use the information and how we communicate with you. To update your preferences, ask us at any time to remove your information from our mailing lists, exercise your rights or submit a request, please contact us as indicated in the How to Contact Us section of this Global Privacy Notice. You can also unsubscribe from our mailing lists by following the “Unsubscribe” link in our emails. To the extent provided by the law of your jurisdiction, you may request access to the personal information we maintain about you or request that we correct, update, amend, or delete your information, or that we restrict the processing of such information by contacting us as indicated below.

Subject to applicable law, you have the right to receive, in a structured, commonly used and machine-readable format, the personal information that you have provided to us about you, with your consent or based on a contract to which you are party. You have the right to have this information transmitted to another company, where it is technically feasible. You also may lodge a complaint with the data protection authority in your country if you are not satisfied with our responses.

Where provided by law, you may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information, and we will apply your preferences going forward. This will not affect the lawfulness of our use of your information based on your consent before its withdrawal.

To exercise your rights, please contact us as indicated in the “How To Contact Us” section of this Privacy Notice. You also may write to the relevant BUSAADRI entity for your jurisdiction via the contact details listed here. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information or complying with your request. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request if we find it to be manifestly unfounded or excessive, or in case of an access request, in order to provide you with additional copies of the personal information we maintain about you.

For the Messaging Service, consent to receive automated marketing text messages is not a condition of any purchase. You may opt-out of receiving further commercial text messages via the Messaging Service by responding to any of our text messages with any of the following replies or by texting the following keywords to our shortcode: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. After texting STOP, END, CANCEL, UNSUBSCRIBE or QUIT you will receive one additional message confirming that your request has been processed. You acknowledge that our text message platform may not recognize and respond to unsubscribe requests that do not include the STOP, END, CANCEL, UNSUBSCRIBE or QUIT keyword commands and agree that BUSAADRI and its service providers will have no liability for failing to honor such requests. If you unsubscribe from one of our text message programs, you may continue to receive text messages from BUSAADRI. through any other programs you have joined until you separately unsubscribe from those programs.

When you use our Online Channels, both we and certain third parties (such as our advertising networks, digital advertising partners and social media platforms) may collect personal information about your online activities, over time and across third-party websites. Certain web browsers allow you to instruct your browser to send Do Not Track (“DNT”) signals to websites you visit, informing those sites that you do not want your online activities to be tracked. While our Online Channels are not designed to respond to all types of DNT signals or similar mechanisms from browsers as there is no common, industry-accepted standard for doing so, when we recognise a relevant DNT signal, we aim to suppress the third-party tags that are used to recognise your computer once you navigate away from our site and which are used to present you with BUSAADRI advertisements. In our Cookie Policy we provide information about how you can manage your cookie preferences and the choices you can make in connection with the personal information we collect about you through automated means. To learn more about managing your preferences in relation to the data we collect on an automated basis.

Data Transfers

We transfer the personal information we collect about you to the United States and countries outside of the country in which the information originally was collected, including the jurisdictions in which our affiliates and service providers operate. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will implement appropriate safeguards to help ensure that we protect that information as described in this Global Privacy Notice.

If you are located in the European Union (“EU”), United Kingdom or Switzerland, we will comply with applicable legal requirements providing adequate protection for the transfer of personal information to recipients in countries outside of the EU, UK or Switzerland that have not been recognised as providing an adequate level of data protection. In this event, we will implement appropriate safeguards, such as Standard Contractual Clauses approved by the EU Commission and/or UK government. With respect to transfers of personal information from the EU, UK or Switzerland to the U.S., BUSAADRI is certified under the EU-U.S. DataPrivacy Framework, UK Extension to the EU-U.S. Data Privacy Framework and Swiss-U.S. Data Privacy Framework developed by the U.S. Department of Commerce and the European Commission, the UK Information Commissioner’s Office and Swiss Federal Data Protection and Information Commissioner, respectively, regarding the transfer of personal information from the EU, UK or Switzerland to the U.S.

How we protect personal information

We maintain administrative, technical, organizational and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. Unfortunately, no activity can be guaranteed to be 100% secure. While we strive to protect your personal information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use, we cannot ensure or warrant the security of any personal information you provide. We do not accept liability for unintentional disclosure.

Updates to our global privacy notice

This Global Privacy Notice (including any addenda) may be updated periodically to reflect changes in our personal information practices. For significant changes, we will notify you by posting a prominent notice on our website indicating at the top of the Notice when it was most recently updated.

How to contact us

This Global Privacy Notice (including any addenda) may be updated periodically to reflect changes in our personal information practices. For significant changes, we will notify you by posting a prominent notice on our website indicating at the top of the Notice when it was most recently updated.

Update your preferences, submit a request or ask us questions about this Global Privacy Notice by emailing us at hi@busaadri.com

*Official Donation Commitment Statement

Charitable Commitment

BUSAADRI is committed to supporting cancer research through a conditional charitable contribution. The company pledges a maximum donation of €11,250,000 to eligible cancer research initiatives only in the event that every piece of the BERTA collection is fully sold.

If, for any reason, this sales condition is not completely fulfilled, BUSAADRI reserves the right to reduce the donation amount proportionally or to refrain from making the donation entirely.

BUSAADRI remains dedicated to social responsibility and reserves the right to update or amend these terms in accordance with future business circumstances.